Do I Really Need a Reader Magnet?

Of course you do! So let’s talk about reader magnets today!

A reader magnet is a piece of writing – either a whole book or a short story – that you offer for free on a site such as BookFunnel or StoryOrigin or any other number of sites. In return for this free story, your audience hands over their email address in signing up for your newsletter.

I see a lot of people asking whether it’s worth it to give away something you worked on for free, and it might seem to go against everything you’ve been told (“Don’t give away your first book for free!”). But it’s a fantastic investment.

It’s best if you can write a reader magnet relating to your book that you’re putting up for sale. You can write a prequel, or write from the point of view of a character that isn’t the book’s main character. For my reader magnet, I did both – it’s the story of Sam (The Fallowing’s secondary character) before he meets Faye (the main character). I wrote this short story so that the reader can jump into it whether they’ve read book one or haven’t read any of my books yet at all. It explores the world I’ve created, and lets the reader view that world through a set of eyes that they won’t see through in the actual series, without giving anything away.

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The Story of My Editing

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I’ve talked about getting a good book cover. Now I’m going to talk about editing.

Here’s a fact you aren’t going to want to hear: you need an editor. A good cover will make readers give your book a second glance, but you need to keep those readers once they crack open your book. It doesn’t matter how good a writer you are, how proficient your grammar is, or how many times you’ve reread your work. You’re going to miss things. You’re going to not know about some tiny grammatical issue. You’re going to have a sentence that makes perfect sense to you, but won’t to your audience. These are things I suspected before I hired an editor, but the edits I received cemented that fact. The thing is, you don’t know what’s gone wrong in your book before you have an editor comment on it.

First thing you need to determine is what type of editing you need. My stories are already highly fleshed out, finished, and complete. I’m concerned about word usage and repetition, so I looked for someone who could do copy editing on my books. Here’s an edit-rich section from my first book for an example:

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If you have concerns about your story itself more than the grammar, you might need a developmental editor. Once you figure out what you’re looking for in an editor, it’s time to find one!

I wanted one with experience in the horror genre, and you’ll want one experienced in your genre. I posted for recommendations in a horror writers group on Facebook, and contacted several with requests for an edit sample, usually a page or two that the editor goes over and returns to you with comments. These help you pick someone who clicks with you and really gets what you’re looking for. One editor I contacted that came highly recommended refused to do a sample. I didn’t go with them.

Now you have an editor! They’ll cost a lot of money! Be prepared! As I’ve said, you’ve chosen an expensive hobby-turned-career. You’ll have to throw money down before the dollars flow back in.

My finely edited series The Fallowing is going up for pre-order, and will be available starting March 12th. Check out the first in the set here!

Writing Goals

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Though this is another cover reveal, I’m going to talk about something different today. You don’t have to be a writer to struggle with depression, anxiety, nagging doubts, mental exhaustion, or other mental difficulties. But writers can certainly feel these issues seeping into their work. I have, in the past few weeks. I’ve had a bout of depression recently that my meds just aren’t cutting into. I didn’t even want to make any posts today.

So what do you do when this happens?

Me, I looked at my goals for the month.

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Covers: Mistakes Made and Lessons Learned

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Okay, I’ll admit it – I made a mistake on my covers. But I’m not so proud that I can’t admit it.

I thought it would be really cool to have the series listed as “The First, The Second,” and so on, rather than “Book One, Book Two,” and so on. It seemed to fit the series and it would make it stand out, right?

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It’s Happening!

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Now that I’m going into full self-publishing mode, I think I’ll post a bit more about my processes here. If you follow me on Facebook or Instagram, you’ll be seeing my cover reveals and blurbs and such, but here I’ll talk about it all. If it can help another author, I’ll be pleased. If it can’t help another author, well, I’m new at this – give me a break!

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